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You can attach materials (bxdf's) to selected objects using the shortcuts in the Object Context Menu:
This will attach the selected material to the selected objects in the outliner.
You can also attach a material to an object in the usual way under the material properties within the Material Properties tab .
Click New:
Then click Add RenderMan Nodetree
Nodetree and select the RenderMan material you want to use.
RenderMan shading networks will always terminate at a RenderMan Material Output node. Here's an example shading network:
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